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	<title>Comments on: Customer Experience – The Tablestakes</title>
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		<title>By: Admin</title>
		<link>http://cxpert.com.au/customer-experience-the-tablestakes/#comment-5</link>
		<dc:creator><![CDATA[Admin]]></dc:creator>
		<pubDate>Tue, 06 May 2014 00:13:44 +0000</pubDate>
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		<description><![CDATA[Sounds like I&#039;m preaching to the converted, Felicity. So glad you&#039;re enjoying the posts. Thanks for your support!

Ben]]></description>
		<content:encoded><![CDATA[<p>Sounds like I&#8217;m preaching to the converted, Felicity. So glad you&#8217;re enjoying the posts. Thanks for your support!</p>
<p>Ben</p>
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		<title>By: Felicity Brazil</title>
		<link>http://cxpert.com.au/customer-experience-the-tablestakes/#comment-4</link>
		<dc:creator><![CDATA[Felicity Brazil]]></dc:creator>
		<pubDate>Mon, 05 May 2014 08:57:29 +0000</pubDate>
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		<description><![CDATA[Thanks Ben!

I&#039;m enjoying reading these great posts on the criticality of customer experience for a business and ensuring that it has a customer-centric approach.  

I love this comprehensive &#039;tablestakes&#039; list and I totally agree with each of the points and that they need to be in place before a business begins.  These are essential to be in place for both their external customers and their internal customers. 

You mention about delivering on brand promise and, in one of the earlier posts, about what feeling do you want your customers (essential this is both external and internal customers) to have and take away with every experience of the business.  This is so powerful for businesses to know and connect with ... valuing customers and truly delivering on what the customers values and eliminating/reducing that in the business that doesn&#039;t do this.

I&#039;m looking forward to the next post.

Cheers,

Felicity]]></description>
		<content:encoded><![CDATA[<p>Thanks Ben!</p>
<p>I&#8217;m enjoying reading these great posts on the criticality of customer experience for a business and ensuring that it has a customer-centric approach.  </p>
<p>I love this comprehensive &#8216;tablestakes&#8217; list and I totally agree with each of the points and that they need to be in place before a business begins.  These are essential to be in place for both their external customers and their internal customers. </p>
<p>You mention about delivering on brand promise and, in one of the earlier posts, about what feeling do you want your customers (essential this is both external and internal customers) to have and take away with every experience of the business.  This is so powerful for businesses to know and connect with &#8230; valuing customers and truly delivering on what the customers values and eliminating/reducing that in the business that doesn&#8217;t do this.</p>
<p>I&#8217;m looking forward to the next post.</p>
<p>Cheers,</p>
<p>Felicity</p>
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