In a previous post I wrote about the pillars of any good CX program (http://cxpert.com.au/customer-experience-the-tablestakes/). To light the fire in people I recommend having these in place. All employees need to understand the vision, have direct access to customer feedback, have the tools and supporting systems they need to provide excellent customer service and are empowered to do their jobs.

At the end of the day, people WANT to provide great service. Lead the way and make it easy for them to do so.