https://cxpert.com.au/why-manage-cx/ Sun, 11 Jun 2023 17:29:26 +0000 hourly 1 https://wordpress.org/?v=4.2.38 https://cxpert.com.au/why-manage-cx/#comment-3 Wed, 23 Apr 2014 01:11:14 +0000 http://cxpert.com.au/?p=21#comment-3 Agreed Henry. Your point is well made. My next post on the pillars of a good CEM program will delve deeper into how an organisation can more effectively engage their customers.
It should be said though that you’re always going to have unhappy customers. And in this age of social enlightenment, many of them have ‘megaphones’ they use to broadcast their dissatisfaction. What separates the good companies from the bad is how they handle those customers.

]]> https://cxpert.com.au/why-manage-cx/#comment-2 Wed, 23 Apr 2014 00:46:02 +0000 http://cxpert.com.au/?p=21#comment-2 The power of customer experience is now amplified by the existence of social media. All brands now need a social presence, but many remain scared… scared of the real, direct and honest customer feedback that can now be published to an engaged client base. As such, the case for CEM is one of positive social experiences and marketing – the best way for a brand to ensure their facebook site is a destination that is filled with positivity and happiness is to ensure that they engage in effective CEM.

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