If you answered “to put food on the table”, you need to look deeper. The money you make at work is the result of the reason. What greater benefit do you deliver to society?
The answer to this question is formalised in your company’s Values and Vision and Mission Statements.
Values, a vision and a mission are all critical in defining who you are as a company, why you do what you do, and where you’re going .
It has many benefits. Here are five:
If your business hasn’t yet defined who it is, where its going and most importantly why it exists, invest some time this week on working it out. I guarantee it will be the worth the effort.
 Customer-focussed companies will also define their Brand Promise – the consistent experience that customers can expect to receive every time they interact with you.
Dr Vadi Vojdani is the Practice Principal at Island Dental, a premier practice in Adelaide, South Australia with a focus on
Six months ago, you were hired into a Customer Experience Management role within a large company. Since being in
Tom Caley is a passionate advocate for employee and customer experience. His working life began in retail and contact