(Image courtesy of Unsplash)
Why does your company exist?
If you answered “to put food on the table”, you need to look deeper. The money you make at work is the result of the reason. What greater benefit do you deliver to society?
The answer to this question is formalised in your company’s Values and Vision and Mission Statements.
Values, a vision and a mission are all critical in defining who you are as a company, why you do what you do, and where you’re going .
It has many benefits. Here are five:
If your business hasn’t yet defined who it is, where its going and most importantly why it exists, invest some time this week on working it out. I guarantee it will be the worth the effort.
 Customer-focussed companies will also define their Brand Promise – the consistent experience that customers can expect to receive every time they interact with you.
I'm pleased to share a guest post by Luis Melo CCXP, author of DoctorCX.org. Technology can manifest itself, or
Image courtesy of Unsplash. A good friend of mine in the CX community is Jeremy Watkin. We met over
Image courtesy of Unsplash Today's post is a collaboration with Annette Franz, CCXP. Starting in mid-March this year, in