(Image courtesy of Unsplash)
My first post for 2016 was written with companies in mind that were starting out on their customer experience journey. I advised them to focus on just one thing: making it easier for their customers to do business with them.
Today, I’m writing for those companies that are further along that path.
We all know the names: Amazon, Apple, Nordstrom, Ritz-Carlton, Southwest Airlines, Zappos. The reason that these companies are so far ahead of their competitors is that they possess many (or in some cases all) of the following qualities.
They’ve created raving fans because in these companies:
My dream is that one day all companies will understand the value of customer experience and these qualities will simply be second nature.
In my utopian future, the focus will be on relationships where customers are treated as a partner rather than the receiving end of a monetary transaction.
Here’s hoping we get there soon.
This post first appeared on CentraCX's blog in March, 2021. Contrary to conventional thought, this phrase never originated as a
“How do you keep the customer front of mind when everybody is working remotely right now?” This was the
This post first appeared on CentraCX's blog in April, 2021. Image courtesy of Unsplash. We all know someone who is