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Standing Tall with Customer Experience
Today’s post has been co-authored by Debbie Szumylo, the Manager, Customer Experience at Thomson Reuters Elite. Follow Debbie on Twitter for a constant stream of…
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More than a metric: Is this why some people hate Net Promoter Score?
Today’s post was written by Ebenezer Banful, a customer experience practitioner who has worked with many leading brands on culture change and customer experience.…
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Bad Profits Hurt Business
“The purpose of a business is to create and keep a customer.” – Peter Drucker Not all profits are good profits. A bad…
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6 Sources of Customer Understanding
(Image courtesy of Unsplash) Why are you in business if you are not focussed on helping customers achieve their goals? What’s the point of…
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The Smarter, Faster Future of Marketing … with Voice of the Customer
Today’s post is by guest blogger Jon Burg on how technology can be used to capture feedback, improve customer understanding, and ultimately deliver better experiences.…
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5 Tips For Getting The Most Out Of Your VOC Program
This post originally appeared on Kampyle’s blog earlier this month. Businesses today need to be able to analyse and interpret their customer experience in…
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Customer Feedback – 6 Guidelines
A cornerstone of any customer experience management program is the solicitation and receipt of customer feedback. To understand your customers you must engage with…